Death

In the Winter of 2018, following a drastic life change, DEATH was started as a means of catharsis for Creative Director Steven De La Roché. The clothing and products of DEATH pull from De La Roché’s own life experiences, which include his skating, music, and religious roots. But at the core of the brand, there is one simple philosophy: in order to be fully alive, some things have to be put to death. For De La Roché, a few of those things were self-doubt, meeting the expectations of others, and allowing himself to be loved as someone he was not. 

With these "deaths," we are more able to be who we truly are. Only you know what needs to be put to death, and no one can do it for you, but we invite you to join us on this journey to be, again, as we were meant to be.

We were invited to create the content that was used in the closing campaign and clothing drop for DEATH as a brand. The video "As We Were Meant to Be" was a deeply personal project for Steven. We worked with Steven for a year, perfecting the piece to carry emotional depth to reflect the brand's core value. The photos we took showcased the final items the brand sold. 

Creative services delivered:

• Fashion Photoshoot

• Creative Videos